AMZ PDP Audits by BrandRevUp

For Amazon sellers · One ASIN · One payment · No subscription

Your listing, audited like an agency would.
Against your top 5 competitors.

AMZ PDP Audits scores one Amazon product page on 71 checkpoints, reverse-engineers your 5 closest competitors, mines what their buyers complain about, scores where your keywords sit, then writes your new title, bullets, backend terms, image brief and A+. One payment of $197, not $129 a month.

Not ready to buy? Get your free PDP score first → · Bought on AppSumo?

Built by an Amazon agency, not a template

The same framework Exclusiva runs on the brands below

$60M+client revenue generated
250+product launches
51brands grown
10+years growing brands
5.0★rated on Clutch

Official partner of the platforms we run

Amazon Ads Verified PartnerAmazon Spn Verified Service ProviderShopify PartnerTiktok Shop PartnerTiktok Marketing PartnerGoogle PartnerGsa Approved

51 brands we’ve grown

Clear TheoryRelaxiumRelaxium LifeAspire NutritionAll Star NutritionVitinityScar BanditTitoPrimal BeingSciencegenicsAtmos SkinBugs TrapMysuperfoodrxCheekyChargeballHymnologieAvira OrganicSunlit Best Green OrganicsThe Veggie DoctorLifted NaturalsFinevine OrganicsPeelawayTwilloryEddie By GiddyAuraglowWhish
The Beard StruggleDental DutySmalldog OfficialSugar RushPedi CoutureBenchmark BouquetsKim OnoRoutineLexcamThunderbolt PaperLuxe WeaversMsrugsP4xPrepared4xAvaniVitamalsGoodyearFlorence By MillsWe BeautyLure EssentialsTranquiniNatur GeeksTranquini WowiePersian Area RugsJada

Behind the scenes

What happens after you paste your ASIN

No generic checklist and no guessing. Your listing goes through the same machine Exclusiva uses on client accounts. Every step below is real, and every number is counted from the code that runs it.

Input

Your ASIN and the search you want to win

A child ASIN (or a product link from any of 10 Amazon stores) and your hero keyword. We never need your Seller Central login.

Input · 10 Amazon stores

amazon.com/dp/B0YOURASIN
amazon.comamazon.caamazon.com.mxamazon.co.ukamazon.deamazon.framazon.itamazon.esamazon.co.jpamazon.com.au

Capture

We read your live listing the way shoppers see it

Live product data for your ASIN: every field that decides whether a shopper clicks and buys.

Fields read from your live listing

title5 bulletsdescriptionA+ modulesBrand Storyimage countvideosprice per unitcouponSubscribe & SaveBuy BoxPrimeratingreviewsBSRbadgesvariationsattributes“Customers say”

Your 5 competitors

Your rivals, read the same way

The full audit pulls the 5 competitors you name, or picks them from page 1 for your hero keyword, and reverse-ASINs all six listings: every keyword each one ranks for, with search volume and rank. You don’t spend a single search of your own.

Reverse-ASIN · 6 listings

You
Rival 1
Rival 2
Rival 3
Rival 4
Rival 5

The framework

71 checkpoints across 11 pillars and 6 funnel stages

Indexed → shown and clicked → first screen → convinced → add to cart → purchase and repeat. Each checkpoint knows which stage it leaks, so you see where shoppers drop, not just what’s “missing”.

71 checkpoints · 11 pillars · points per pillar

Keyword implementation14
Title6
Main image & search card14
Image stack & video12
Bullets & conversion6
A+ & brand story10
Social proof12
Pain-point coverage8
Offer & Buy Box8
Alexa readiness6
Compliance & trust4

Keyword Implementation Score

Are your best keywords where Amazon weighs them?

Every keyword is weighted by search volume and tier, then scored by where it sits and how it’s written. Crossed with your organic rank, each keyword gets one action: protect it, lock in a free ranking, fix conversion, or add it to the copy.

KIS = Σ(search volume × keyword score) ÷ Σ search volume × 100 − penaltiesplacement: first 80 title chars 1 · rest of title 0.8 · bullets 0.6 · backend 0.5 · description 0.2 · Tier 1 target 0.9
Example keywordTierSits inWeight
hero keywordT1first 80 title chars1
second keywordT1rest of title0.8
use-case keywordT2bullets0.6
synonymT3backend0.5
rival’s keywordT2not in the copy0

36 code checks · AI copy review · AI image review

Code checks what code can prove; Claude reads and looks at the rest

Title length, banned characters, image count, A+, price per unit, Buy Box, rating against rivals: code decides. Wording (does the copy answer objections, is it compliant) goes to an AI reviewer that cites the evidence, and your gallery images go to an AI image reviewer. Anything it can’t judge stays “Check manually” and out of your score. No made-up passes.

 pdp-scan · 71 checkslive
  • 001Keyword Implementation Score of 85 or moreFAIL P1
  • 002Hero keyword in the first 80 characters of the titlePASS
  • 003No Tier 1 keyword missing from the copy while unrankedPARTIAL
  • 004Indexed for 90%+ of the top 50 keywordsPASS
  • 005Search terms that already convert in your ads appear in the title or bulletsFAIL P2
  • 006Backend search terms use 180–249 bytesPASS
  • 007Product attributes filled inFAIL P2
  • 008Tier 2 keywords appear naturally in the title or bulletsPASS
  • 009Title is 80–200 charactersPARTIAL
  • 010Title starts with the brand namePASS
  • 011The first 80 characters say exactly what it isFAIL P2
  • 012No word repeated more than twice in the titlePASS
  • 013No characters Amazon bans in titlesFAIL P2
  • 014No promotional phrases in the titlePASS
  • 015Main image: pure white background, product fills about 85% of the framePARTIAL
  • 016Main image shows what you getPASS
  • 017Main image is readable at thumbnail sizeFAIL P2
  • 018Price per unit competitive with the top sellersPASS
  • 019Amazon’s Choice or Best Seller badgeFAIL P2
  • 020Prime-eligiblePASS
  • 021Click share keeps up with impression sharePARTIAL
  • 022At least 7 images in the galleryPASS
  • 023A product video in the image galleryFAIL P1
  • 024An infographic image explains the key benefitsPASS
  • 025A lifestyle image shows the product in use by the target buyerFAIL P2
  • 026A scale or “what you get” imagePASS
  • 027Five bullet pointsPARTIAL
  • 028Each bullet is 120–250 charactersPASS
  • 001Keyword Implementation Score of 85 or moreFAIL P1
  • 002Hero keyword in the first 80 characters of the titlePASS
  • 003No Tier 1 keyword missing from the copy while unrankedPARTIAL
  • 004Indexed for 90%+ of the top 50 keywordsPASS
  • 005Search terms that already convert in your ads appear in the title or bulletsFAIL P2
  • 006Backend search terms use 180–249 bytesPASS
  • 007Product attributes filled inFAIL P2
  • 008Tier 2 keywords appear naturally in the title or bulletsPASS
  • 009Title is 80–200 charactersPARTIAL
  • 010Title starts with the brand namePASS
  • 011The first 80 characters say exactly what it isFAIL P2
  • 012No word repeated more than twice in the titlePASS
  • 013No characters Amazon bans in titlesFAIL P2
  • 014No promotional phrases in the titlePASS
  • 015Main image: pure white background, product fills about 85% of the framePARTIAL
  • 016Main image shows what you getPASS
  • 017Main image is readable at thumbnail sizeFAIL P2
  • 018Price per unit competitive with the top sellersPASS
  • 019Amazon’s Choice or Best Seller badgeFAIL P2
  • 020Prime-eligiblePASS
  • 021Click share keeps up with impression sharePARTIAL
  • 022At least 7 images in the galleryPASS
  • 023A product video in the image galleryFAIL P1
  • 024An infographic image explains the key benefitsPASS
  • 025A lifestyle image shows the product in use by the target buyerFAIL P2
  • 026A scale or “what you get” imagePASS
  • 027Five bullet pointsPARTIAL
  • 028Each bullet is 120–250 charactersPASS

Competitor pain mining

Their complaints become your listing

The full audit reads what buyers say about each competitor: every complaint theme, how many of the 5 rivals fail it and how loudly. Each one is routed: answer it on your page, fix it in the product, or change the offer. Plus a ready-to-paste prompt pack for Alexa for Shopping, to dig into any rival yourself.

What rivals’ buyers say

taste / smellstopped workingsize smaller than expectedpackaging arrived damagedside effectshard to swallowvalue for money
RouteAnswer it on your page
RouteFix it in the product
RouteChange the offer

Revenue math

Fixes turned into dollars, at your revenue

Each open issue adds its expected conversion lift. The total is capped at 45% so the estimate stays honest, then multiplied by your monthly revenue (your real sales if you upload a Business Report).

at stake / month = your revenue × (P1 × 2% + P2 × 1% + P3 × 0.4% + P4 × 0.15%)partial passes count half · capped at 45% · shown as a low–high range
P120 checks · 2% each
P234 checks · 1% each
P317 checks · 0.4% each

Output

Your score in about 2 minutes; the full audit in about 10

The free score gives you your PDP Score, your Keyword Implementation Score, the revenue at stake and the top 3 fixes. Unlock the full audit and the same report rebuilds with your competitors, their complaints, your new listing copy, the image and A+ brief, Alexa answers and a 30-day plan.

0–100PDP score
0–100keyword score
$ / moat stake
Top 3fixes, written

Run my listing through it

Why one-time

You don’t rewrite a listing every day. Why pay for a tool every month?

Most sellers open their listing tool a few times a year: at launch, before a relaunch, when conversion drops, when a new competitor shows up. The subscription bills every month in between, and the tool still leaves the research, the competitor reading and the writing to you.

Tool (cheapest plan with listing tools)
Per month
12 months
Review mining
ZonGuru Helix Starter
$149
$1,788
Not listed on the pricing page.
Helium 10 Platinum
$129
$1,548
Listing Review Insights is shown with a 10-use limit; full review analysis is not part of the listing workflow.
SellerApp Pro
$99
$1,188
Not mentioned on the pricing page.
AMZScout AI Bundle + Private Label Pack
$79.98
$960
In the add-on.
Jungle Scout Growth Accelerator
$79
$948
Only on the $149/mo Brand Owner + CI plan.
SmartScout Basic
$49
$588
Not part of the listing tools.
DataDive Starter
$39
$468
3 review-based product briefs a month on Starter.
AMZ PDP Audits · one ASIN, done for youBest value
$197 once
$197
Included: your 5 competitors

Monthly list prices from each tool’s pricing page, read October 16, 2026. Sources, caveats and the full comparison →

Results

Don’t take our word for it

✓ Verified Clutch review
ROAS2.83x → 3.99x
It’s rare to find a partner who combines strategic marketing skill with that level of operational follow-through.
A.M. Moore, VP of Operations, supplements company
ACoS
35% → 25%
Amazon sales
+19% YoY on 9.5% less ad spend
Clutch review
Amazon daily sales$40K → $70K
They’re transparent about what’s working, honest about what isn’t.
CEO, Relaxium
Offer page
$2M+ in sales
Walmart
$0 → ~$50K/mo
✓ Verified Clutch review
OutcomeSmall supplement brand → recognized name
Their team is highly organized, proactive, and transparent at every stage of the process.
Jay Lal, CEO, VITINITY
✓ Verified Clutch review
OutcomeHigher Amazon SEO rank and sales
I felt very comfortable with him and his mastery of marketing and Amazon.
John Riedl, CEO, Sunlit Best Green Organics

Read every review on Clutch →

The offer

Your score is free. The full audit writes every fix for you.

Run the free score first. If you like what you see, unlock the full audit from your report and the same report rebuilds in place, with your competitors and your Seller Central data added.

AMZ PDP Audits: Full AuditOne ASIN · one-time · no subscription
71-checkpoint PDP audit, every fix ranked P1–P4 with the fix writtenIndependent Amazon listing specialists start at $199 per ASIN$199
5-competitor reverse-ASIN and Keyword Implementation ScoreOne month of Helium 10 Platinum, and you still do the analysis$129
Competitor review pain-point matrix + Alexa prompt packOne month of Shulex VOC Pro$99
Listing rewrite: title, 5 bullets, description, backend termsPer-ASIN optimization agencies start at $349$349
Image & A+ blueprint: 7-slot gallery brief, video shots, A+ copy, Brand StoryIncludedIncluded
Alexa for Shopping answers + Manage Your Experiments tests + 30-day planIncludedIncluded
Free re-audit within 60 days, to prove the fixes worked + PDFIncludedIncluded
What the priced pieces cost elsewhere$776+
$197
one-time, for one ASIN, with a free re-audit
Get my free score first Already sure? Get the full audit now →
Bonus for brands doing $100K+ a month on Amazon: your report includes a strategy call with MJ to walk through it on your numbers. Under $100K, a free 20-minute call with our Amazon team.

Questions

Is the score really free?

Yes. No card, no account. You get your PDP Score, your Keyword Implementation Score, the revenue at stake and the top 3 fixes. The full audit is optional.

Do you need access to my Seller Central?

No. The score uses your public listing. For the full audit you can upload reports you download yourself (Business Report, Search Query Performance, search terms, returns), or approve two read-only reports through Amazon. We never ask for your login, password or user permissions. See exactly what to upload.

How is this different from Helium 10 or Jungle Scout?

Those are toolboxes you rent by the month: keyword research, a listing builder, analyzers, with usage caps. You still pick the competitors, read their reviews, choose the keywords and write the copy. This is the finished job for one ASIN, for one payment: the audit, the competitor and review analysis, the keyword score and the rewritten listing. Many sellers keep a research tool and use this when a listing needs work. Full comparison with sources.

How do you pick my competitors?

You can name up to 5 ASINs. Any you leave out we fill from the top organic results for your hero keyword, and the report tells you who we picked and why.

Which Amazon stores work?

US, Canada, Mexico, UK, Germany, France, Italy and Spain are read automatically. Japan and Australia work when you upload the saved product page (we show you how).

How accurate is the revenue number?

It’s an estimate, shown as a range: each open issue adds its expected conversion lift (P1 2%, P2 1%, P3 0.4%, P4 0.15%), capped at 45% and multiplied by your revenue. Upload your Business Report and it uses your real sales.

What’s in the full audit?

Six modules for one ASIN: the PDP Score with every fix, the Keyword Map, the Competitor Pain Matrix with the Alexa prompt pack, the Listing Rewrite (title, bullets, description, backend terms), the Image & A+ Blueprint, and Alexa answers + experiments + a 30-day plan. Plus a PDF and one free re-audit within 60 days.

Who’s behind this?

Exclusiva Inc (BrandRevUp), an ecommerce growth agency in Hatfield, Pennsylvania: 250+ launches, $60M+ in client revenue, rated 5.0 on Clutch.

Your listing is leaking right now. Find out how much.

71 checkpoints, your keyword score, about 2 minutes, free.